Event Production
Playlist Live Retreat 2025
Serato
Client: Serato x Block Set Project | 2025 | Operations Lead
The 2025 PLAYLIST Retreat served as the exclusive proving ground for Serato’s unreleased hardware controller, "SLAB." Tucked away in a private pop-up studio, elite producers and legendary artists got a closed-door, hands-on look at the device's tactile sampling and sequencing workflows. By embedding the embargoed gear directly into the retreat’s culture of pure musical collaboration, the activation sparked massive industry hype weeks ahead of its global launch.
Tis' The Season
Client: APT-122 X Google | 2024 | Styling Assistant
Collaborated on experiential styling for Google's annual holiday press event, crafting immersive environments for journalists and media guests. Brought key product stories to life across interactive demo spaces, including Travel, Flights, Maps, and Waze, while integrating Google Lens touchpoints and curated selections from the Holiday 100.
Launch Event
Fitbit Ace
Client: Google X Fitbit Ace x APT-122 | 2024 | Styling Assistant
The official launch event for the Fitbit Ace LTE, the first smartwatch for kids. Immersing guests – press, influencers, tech leaders, and their children – in "Bit Valley," a playful digital world within the device. Through interactive experiences and 360° video mapping, the event showcased how the Ace LTE encourages active gaming and fosters deeper connections between parents and children. The experience was complete with a rainbow snack buffet and an arcade-style gifting station, completing an afternoon of memories for all of the young guests.
Launch Event
Katie Fang x Cetaphil
Client: TH Experiential for Cetaphil x Katie Fang | 2024 | Styling Assistant
Collaborated on experiential set design and visual merchandising for a influencer Katie Fang pop-up hosting 1,000+ attendees. Curated VIP activation zones, GRWM vanity setups, and product display walls to spotlight Cetaphil's new SA cleanser and lotion launch.
HIJ
Client: APT-122 X Google | 2023 | Styling Assistant
Google Holidays in July event showcased Google's next-generation device portfolio to press, influencers, and tech leaders. Attendees experienced exclusive previews of new devices including the release of the Pixel Fold phone. Our guests were able to explore a space that was filled with shapes, materials, hues, and textures that mimic and showcase Google's upcoming product releases. We worked directly with Google’s CMF (colors, materials, & finishes) team to share the story of the processes and inspiration behind these new devices.