Event Portfolio

Event Portfolio

A woman with tattoos and glasses smiling while holding a wrapped item, in a modern room with large windows, with others in the background working on project displays.

In 2023, I started working with Apt. 122, a women-owned experiential production company based in NYC, where I jumped into styling and production assistance for events with brands like Fitbit, Google, and UnitedMasters.

That experience really sparked my love for event production, and I’ve since had the chance to support projects with TH Experiential for a Cetaphil product launch, Ray-Ban x Meta Hands-Free Brooklyn event, and NYFW with CLD PR.

Google Holiday Preview 2023

Teamed up with Apt. 122 to create a fun skit teasing the holiday preview event for press, highlighting upcoming product launches.

The event showcased the Pixel 7a, new security and home features, smartwatches, and more through immersive vignettes.

Fitbit Ace Launch

The launch of the first kids smartwatch designed to move a generation of gamers. The brand guidelines inspired a space that was bold, playful, weird and lovable!

Through colorful furniture selections, fabrication, vinyl installs, painting, video mapping and all the fun styling and custom built experiences in-between.

Hands-Free Brooklyn: For Ray Ban x Meta

Ray-Ban and Meta teamed up with Translation for a hands-free concert in Brooklyn to launch the V2 smart glasses, headlined by Busta Rhymes, Offset, and Coi Leray.

Guests got hands-on help from product specialists, and experienced the event phone-free. Nearly 1,000 people came through in just four hours, supported by 150+ staff and multiple vendors.

Cetaphil x Katie Fang

Cetaphil’s “Softest Spot in the City” pop-up event celebrating the launch of their Gentle Exfoliating SA Line and newest brand ambassador, Katie Fang.

The experiential activation drew over 1,000 attendees with free full-sized products, Q&A moments, and immersive brand experiences.